adidas "Handcuff" Sneakers Spark Controversy

Jun 22, 2012 | 5:45 AM    Written By: shaun
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adidas "Handcuff" Sneakers Spark Controversy

adidas Originals x Jeremy Scott have collaborated on a number of different models and designs over the years. The styling of their joint efforts are usually highly eccentric as JS has a unique way of expressing his designer's touch. But one particular design has come across as controversial because of its handcuff-like feature.

The nickname to this adidas Originals model is the "Handcuff", two of which are seen in yellow on both sneakers. To some it may be a sick design but to others, it comes off as offensive, almost referring to times of slavery. One Facebook user says “I daresay that marketing & selling a shoe with a ‘chain & shackle’ accessory is a very bad idea. The ‘chain & shackle’ image has a bad connotation, that of slavery, in the African American community. I think it’s inappropriate. The idea of being chained to Adidas or any object is repulsive.”

Do you feel the same way about the adidas "Handcuff" and will you be copping the shoe when it drops in August for $350? Let us know.

Previous Comments

nicky Frederick thusi   05/25/2013 4:44 am
If someone decide to offend me its their problem not mine ,if some one hates me belittles me ,its their problem not mine if I were to buy this shoes that some of you consider racist ,I will simply remove the chain and wear it and off I go ,if someone decides to offend me ,then they will have to try a little harder,good luck all of you ,JESUS loves you
nicky Frederick thusi   05/25/2013 4:30 am
That's an awful marketing strategy this guy wanted us to talk and he got it right ,we are now making all kinds of asumptions ,I honestly don't care if its racist or not its not my problem ,its the designers's problem
:/   05/24/2013 6:22 pm
Smart-marketing, gimmick , get the public all hyped-up. Over a pair of butt ugly shoes. Got people taking sides, and stuff. buy them, don't buy them who cares? not this one you guys are funny
kay   05/24/2013 6:10 pm
how are they racist?? I think u just needed something to complain about so u tied something ridiculous to shoes. grow up and get a real job if this is all ur gonna do. I feel bad for your editor cause they are going to be embarrassed by your stupidity.
Allison   05/24/2013 3:05 pm
I don't think these shoes are racist..I think they are just down right ugly!!
toni   05/24/2013 11:34 am
Love them!
Trish   05/24/2013 10:30 am
Great accessory for pants with no belt that hang off the rear. Fabulous choice for those who celebrate limits and confinement and follow trends of blame and anger.
Spuf REPLIED   05/24/2013 2:01 pm
You sound like a bitter old porch monkey
Sydkyd   05/24/2013 10:09 am
It's just a friggin shoe...fashion has ALWAYS been about pushing the envelope. Let the consumer make the decision to buy or not, just like any other shoe...seems like people just need something to fuss about. In my opinion people need to stop being so darn sensitive! It's a shoe...not a company promoting slavery...sheesh!!!
Name   05/24/2013 9:19 am
Slavery wasn't jus a black thing so don't exclude your race out of this smh
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