adidas "Handcuff" Sneakers Spark Controversy

Jun 22, 2012 | 5:45 AM    Written By: shaun
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adidas "Handcuff" Sneakers Spark Controversy

adidas Originals x Jeremy Scott have collaborated on a number of different models and designs over the years. The styling of their joint efforts are usually highly eccentric as JS has a unique way of expressing his designer's touch. But one particular design has come across as controversial because of its handcuff-like feature.

The nickname to this adidas Originals model is the "Handcuff", two of which are seen in yellow on both sneakers. To some it may be a sick design but to others, it comes off as offensive, almost referring to times of slavery. One Facebook user says “I daresay that marketing & selling a shoe with a ‘chain & shackle’ accessory is a very bad idea. The ‘chain & shackle’ image has a bad connotation, that of slavery, in the African American community. I think it’s inappropriate. The idea of being chained to Adidas or any object is repulsive.”

Do you feel the same way about the adidas "Handcuff" and will you be copping the shoe when it drops in August for $350? Let us know.

Previous Comments

Herman   05/22/2013 4:50 am
Hahaha... The funny thing is, the ones trying to be all hyped up haven't ever seen a shackle in real life... Come one people, grow up, stop trying to relate everything to the past! The ones trying to link a 2013 shoe to actions from almost 20 years ago! Get real! Use your time a little more efficiently!
melly   05/20/2013 10:57 am
Handcuffs are used for prisoners , so why shoul they be used on the shoes that are sold to people.....We Aint Prisoners
romeo   05/19/2013 1:10 pm
I think that the shoe will sale.but I don't whatever the message is that is trying 2 b portrayed in this product will have consumers confused and some will just think that it is racist. I would buy the shoe, if I had $350 in my pocket...but I don't.but if the product doesn't move...lets just say adidas won't hear the end of it...
diana   05/19/2013 9:39 am
Buy it if you like it. If you don't like it, don't buy it. Don't impose your perceptions onto others, and don't deny others from making their own choice.
tH!nk InNov8ivE   05/19/2013 8:00 am
To:Adidas,Adidas shoemakers, nameowners&etc., Its horrible to market shackles with shoes, point blank, period. The colors are attractive, rather. Im sure You didnt run out of brilliant ideas and this is a cheaper attempt to find an idea for the next pair. For Your own sake I hope you do find one greater and not have to wield to being seen as a quickie to get paid because this is too negative of an idea for your brand. I'm just saying...
billy   05/19/2013 2:26 am
You know what? Honestly this isn't racist to me. You wanna know what's racist? This white bitch saying she listened to boosie so she's a real nigga . It's not like only black people could buy em
busisiwe ndlovu   05/19/2013 12:36 am
I guess as 4 me a south african citizen its worse,I have almost half the adidas designs but this is shocking n terrifying...we got free 4rm those times please don't take us back there we have suffered enough n I also pay tribute to the lives which we lost of our brothers n sister,mothers n fathers all around the world looking n seeking 4 freedom
Rhiannon Lee   05/19/2013 12:28 am
WTF???? They aren't racist! What the hell is wrong with people nowadays!!!! IT'S JUST A PAIR OF SHOES, GET OVER IT YOU BIG BABIES. IF YOU DON'T LIKE THEM, DON'T BUY THEM. IF YOU LIKE THEM DO WHATEVER YOU WANT. Smh... What is wrong with you people?????
WHAT THE FUCK   05/18/2013 9:09 pm
U want to be treated as equa but U turn away from other races in ya own words. If you really want us to be respected stop crying racism whenever a fly moves
Rickie   05/18/2013 6:25 pm
WTF NO! unacceptable, those look like shackles
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