Earlier this year Nike launched revolutionary new product to measure actual results from one's individual workouts. The Nike Fuel Band has continued to move units since its debut and it isn't stopping there. Next month a limited edition "Ice" version of the band will be available exclusively in London, New York and San Francisco with NikeStore following up in August. If the early release of the first Fuel Band color was any indication of how these will move, expect quick sell outs.
Those interested in learning more about the Nike Fuel Band can find more detailed information here.