Nike & Champs Team Up For Football Focused Retail Store
A few years back Nike and Foot Locker joined forces to start "House of Hoops" as a basketball specific sneaker store. With Nike now in control of the NFL's merchendise they have begun a similar venture with Champs centering around football products. The new "Yardline" retail shop will offer consumers a variety of opportunities including just about any NFL footwear and apparel one should need.
Yesterday the first location opened up in Willowbrook Mall in Wayne, New Jersey and the first shoppers were treated to limited NFL jerseys, a set of "Knows" t-shirts and four player focused versions of the Lunar TR 1. Check out the photo of the stores set up and don't be surprised if these spread across the country just like House of Hoops has.