Not only is the combination of Kendrick Lamar and Reebok a lucrative business venture, it is also a mind-sparking genius marketing campaign to get us to unify as a community. This time around Reebok allowed K. Dot to bless the Club C silhouette with his own taste by draping the kicks in a black and white graphic that is representative of his To Pimp A Butterfly album artwork. Red detailing and accents can be found throughout the sneaker's upper including on the tongue and midfoot of the Reebok branding, while sitting atop an off-white sole unit.

The Kendrick Lamar x Reebok Club C will be available come January 13th in adult sizes for $110 and in youth sizes for $70. You can expect to see the sneaker at sneaker hubs like, Footaction, Jimmy Jazz, Sneaker Villa, Reebok, and more. Here's a quote from K. Dot himself in regards to this particular sneaker release:

"Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages," Lamar said via press release. "This is something I try to do with my music, and now here with the Club C."