PUMA has been one of our favorite brands to watch grow over the past couple of years. They've made some fine choices not only in the design department but also in regards to their choice in brand ambassadors. Rihanna, Meek Mill, Big Sean who recently signed a deal with the German sneaker empire, and The Weeknd who's seen a lot of camera time in support of the brand as well. Now, we have the R&B singer modeling PUMA's latest runner/lifestyle fusion silhouette in the PUMA Tsugi Shinsei.
The Japanese-inspired kicks is the debut silhouette of the Tsugi line and Shinsei translates to 'reborn' in English. The new age sneaker features what appears to be a mesh toe and neoprene overlays that hold lacing systems on both the lateral and medial of the sneaker, a supportive heel strap allows stability while a sock-esque ankle collar and a soft IGNITE Foam sole unit round out the kicks. The 'Black/White' colorway is set to drop tomorrow at select PUMA retailers and online at the PUMA website. Let us know if you're feeling the brand new silhouette in the comment section below.