adidas continues to close the gap on their highest competition with new ad campaigns like these. adidas called on the likes of James Harden, Young Thug, 21 Savage, Playboi Carti, Kendall Jenner, and many more in order to unveil their newest 'Original Is Never Finished' ad campaign. Ads like these let us know adidas is in touch with the current influencers today in culture, which gives them the edge and gives the brand the ability to sway casual sneaker fans their way.
adidas ditched the traditional sports centric advertisement in order to take on a more artistic direction that involved influences from Leonardo Da Vinci's drawing of the L'Uomo Vitruviano or simply translated to the Vitruvian Man, while Thugger sits comfortably at the throne snake in hand, Harden embraces his adidas Basketball leadership, and Kendall continues to be her naturally captivating self as well as a multitude of additional dope imagery that's perfectly timed for today's advertisement attention spans.
With that said, check out the adidas 'Original Is Never Finished' ad campaign for yourself and drop your thoughts on the imagery in the comment section.