Amidst assumed controversy in the direction of President Donald Trump, Nike will be moving their flagship NY store out of Trump Tower and into 650 Fifth Avenue at West 52nd Street.
"Our new flagship store is about serving all of our consumers - especially our NikePlus members — with pinnacle innovative products, a unique design and environment and the very best of personalized service," says Heidi O'Neill, President of Nike Direct.
Floors one through four of the forthcoming store will feature a multi-sport assortment of product innovation and services. The lower level will be home to Hyperlive, Nike's new small-format retail concept (which was unveiled during the company's recent investor day) that will feature a curated, data-driven assortment of local essential products, inspired by the sporting heartbeat of the city. Services there include speed lockers for easy pick-up and returns, along with a sneaker bar for style advice.
The fifth floor, a NikePlus members-only destination, will provide access to unique products, experiences and customization opportunities. Members will also enjoy access to Nike Expert sessions — one-on-one appointments with a highly-trained Nike Expert who can offer personal shopping and advice on all aspects of their sport goals and product needs.
Unfortunately, the store won't open until 2019, though the Trump Tower location will close in Spring of 2018.