Hip-hop and fashion go hand-in-hand. Outrageous sneakers, stylish button-downs, and logo-laden headgear crowd the market, but one rapper has been able to stick out among the hundred of rapper fashion brands.
Kanye West made waves in the fashion and hip-hop industry when he introduced his Yeezy sneakers to the world alongside Nike. West made headlines again when he acrimoniously left Nike for Adidas.
Ever since, the Chicago born rapper has been releasing a steady collection of his Yeezy collection, which are both expensive and elusive. When released the sneakers sell out almost immediately, and consumers have caused Adidas' website to crash on more than one occasion.
At the recent YEEZY Season 6 Kim Kardashian “Clone” campaign, the new "Blush" colorway for the Yeezy Desert Rat 500's caught everyone's attention. In a classic Kanye move, while everyone was looking one way, he went in the other direction.
Yeezy Mafia recently leaked a rendering of what the "Utility Black" Yeezy Desert Rat 500 colorway should look like. The all-black clunky looking shoes are expected to hit shelves this June, after the "Blush" colorway's release.
The thick and bulky shoe design has made a comeback in recent years, and Kanye wouldn't be Kanye if he didn't attempt to integrate trendy fashion styles into his sneaker collection.