Travis Scott is the latest and probably the most unexpected figure in the hip-hop realm to have a business partnership with the notorious Jordan Brand. And with Drake creating a bidding war between Nike/Jordan and Adidas, it looks like the Jumpman is ready to give the super producer/composer creative control over his own collection of Jordan Brand product.
In the past, we've seen Scott get Air Jordan retro exclusives prior to their release and he's even curated his own Travis Scott x Air Jordan Trunner LX that was released in limited amounts. Now, La Flame has his very own Air Jordan IV in the works and the first sneak peek images of the sneaker have officially hit the internet.
The Travis Scott x Air Jordan IV 'Cactus Jack' will be dressed in a 'University Blue', 'Varsity Red', and black color scheme and from the looks of this initial image the sneaker will feature a suede base, Cactus Jack detailing replacing the Jumpman/ Nike AIR logo heel placement, a black and blue speckled heel panel, and a Cactus Jack hangtag for additional flare.
The Travis Scott x Air Jordan IV 'Cactus Jack' is expected to hit select Jordan Brand retailers in extremely limited quantities in June.