The support along backlash to Nike featuring Colin Kaepernick as a new face of their has been large and widespread. Now, a report from Edison Trends surfaced noting that Nike’s online sales have gone up 31% in the past Sunday through Tuesday.

The company issued a statement where they pointed out many thought sales would drop because of Kaepernick’s inclusion in the campaign. Nike said “There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory.”

Because of their inclusion of Kaepernick and the support it received, Donald Trump called out the company via Twitter.

Source: fortune.com